Hi, I’m Denyse Drummond-Dunn

Congratulations on wanting to become more successful in your ​innovations!

This book shares numerous winning strategies and tactics known ​only to a few companies that innovate more successfully than ​most.

You’ll discover the best-kept secrets I learned while working with ​many well-known brands worldwide.

This is Perfect if You Want to :

• Increase your innovation success rate
  
• Upgrade your process to boost early ideation and design before you launch
• Easily identify the right category and attract the very best customers
• Avoid the 10 Mistakes Even Great Companies Make
  
• Stand out - even in a crowded market or category - and attract more customers

... and a whole lot more!

2 Ways to GRAB YOUR COPY NOW!

DOWNLOAD YOUR PDF

DOWNLOAD TO YOUR KINDLE

Click the image below and complete your details, so I can send you your copy.

You can download a copy directly to your Kindle by clicking on the image below.

Praise for Winning Secrets to Successful Innovation

• "This book is phenomenal. It teaches you how to drive innovation with practical tips and ​tactics. If your organization is interested in successful innovation you and team members ​should buy it." Alan H

• “Denyse has done it again! This book, focused on Innovation, is just what a business needs if it ​is looking to drive sales growth by staying relevant to customers' needs (or should I say ​“desires”). The book, an easy quick read, is focused on one thing and one thing only, creating an ​environment of innovation to stay ahead.” Terry V
  

• "Finally, I can see why some companies are so successful with their launches, and we weren’t!”​ Jenny B
  

• "Denyse has opened the Pandora's box of innovation with this book" Eve B
  

Will your comment appear here next?

About Denyse Drummond-Dunn

Denyse is a global marketer who combines creativity, technical expertise, and cultural sensitivity to provide leaders with the support they need to attract, delight, and retain more customers.

She created the Quantum Customer Centricity™ (QC2) Model, a more holistic approach to customer-first strategies.

Denyse is the author of the Winning Secrets book series, which shares what she has learned from her long career collaborating with some of the world's most successful companies.

She is passionate about using unique perspectives to solve problems, which comes from her love of flying (she's a pilot), diving (she's a Dive Master), and technology (she's a Geek, too!).

The daughter of a veterinary surgeon, she loves nature and enjoys getting outside whenever she can, be it in the mountains or along the lakes near her home in Switzerland or wherever she might be on her global travels. She owns two cats, Maddie and Pearl, although she freely admits that they probably own her!

What Clients Love About Working with Denyse

PRACTICAL NEW THINKING AND DISCIPLINE: Paul Polman, Unilever

“Despite trying to practice every day, Denyse provided some fresh and practical new thinking and needed discipline I will take back to work.”

HER ABILITY TO SHAPE A VISION AND DRIVE CHANGE IS UNIQUE: Andrea Bielli, Sevendots

“Denyse is an inspiring professional with a great strategic focus. Her ability to shape a vision & drive change is unique. She is able to understand very well brands & consumers. She is innovative & passionate about her work.”

(DENYSE IS) GREAT AT CHANGE MANAGEMENT, ENGAGING TEAMS & LEADING TO SUCCESS: Dan Foreman, Zappistore

“Denyse sees the big picture & knows exactly where research excellence needs to hit it. She is great at change management, engaging teams, & leading to success.”

(DENYSE) DOESN’T JUST WRITE ABOUT CUSTOMER CENTRICITY, SHE IS CUSTOMER CENTRIC: Vanessa Oshima, Coca-Cola

“What was refreshing was the care that Denyse took in designing the course, getting to know our internal processes, pain points and strengths, before she custom designed the course, materials, and goals. This showed me that Denyse doesn’t just write about being customer centric – she IS customer centric in the way she runs her own business. Walking the talk.”

KNOWING YOUR ENEMY IS HOW YOU WIN WARS, Iain Martin, IJ Martin & Co

“Denyse is clearly an expert in her field. She triggered a valuable thought in reminding me that our competition is not who I thought it was. ‘Knowing your enemy’ is how to win wars.”

(DENYSE HAS A) BROAD EXPERIENCE AND A QUICK MIND TO ADD SUBSTANTIAL VALUE: Richard Treadwell, Biosensors International

“Drawing from her deep experience and understanding of customer behavior around the globe, she was able not only to guide our research effort, but more importantly, to interpret and analyze the results. Her easygoing and direct style facilitated lively and energetic discussion. I would highly recommend Denyse for any group looking for fresh eyes, broad experience, and a quick mind to add substantial value.”

HELPING MARKETERS EFFECTIVELY HARNESS NEW TECHNOLOGIES: Jon Arnold, Future of Work

“There are major untapped opportunities for brands, but only if marketers can effectively harness new technologies. Denyse definitely gets the bigger picture and can be of great help to any company trying to navigate this new landscape.”

(DENYSE HELPS) TRANSLATE BEST PRACTICES INTO DIGITALIZED BUSINESS: Tom de Ruyck, Insites

“Denyse not only has a vision for the future of Marketing Research. She also brings years of experience to the table in her hands-on workshops. Last but not least, she also knows how to translate her set of best practices to the current digitalized business reality.”

HIGHLIGHTING OPPORTUNITIES AMONGST POTENTIAL CUSTOMERS: Renaud Pasquier, ASGIP

“Denyse first made us aware of the lack of visibility of our specific image. She highlighted opportunities among our potential customers and in the products offered. Based on her knowledge of the field and the analysis of a simple little questionnaire, she gave us a strong summary and avenues to explore. Many thanks again for your external and competent opinion. (translated from the original in French).”

CRYSTALLISING THE NEED FOR CONSUMER CENTRICITY: Nathalie Klein, Coca-Cola

“Denyse is an awesome trainer & person. The course was fantastic in crystallizing the need for consumer centricity & how to create more impact with insights. Highly recommended.”

Winning Customer Centricity

In fifty short chapters, this book accompanies you to increased customer centricity.

Its unique approach enables you to turn your organisation into a customer-focused powerhouse. It will show you how to:

• Integrate customers into your company's very DNA
• Choose and connect with the right customers and build long-term relationships
• Reinvent your brand to ignite and maintain customer demand and loyalty

..... and a whole lot more.

Secrets to Actionable Insights

This book shares some of the best thought pieces around on the secrets to successfully developing actionable insights from all sorts of data and information.

From how marketers can get deeper insights into their customers to the actual process the best-in-class companies use, this book covers everything you need so that you, too, can develop actionable insights.

Secrets to Brand Building

This book covers all aspects of brand building in 14 fascinating thought pieces.

From articles on the marketing 5Ps to why customer centricity is the new marketing role, the content will inspire you to take your brand building to the next level—or three! (Why settle for less?)

ALL WRITTEN CONTENT ON THIS SITE BELONGS TO THE AUTHOR DENYSE DRUMMOND-DUNN 2024

EMAIL INFO@C3CENTRICITY.COM FOR MORE INFORMATION

C3CENTRICITY.COM

TERMS AND CONDITIONS PRIVACY POLICY CONTACT US